
Splice stories
Read, listen, and watch our reporting on the transformation of media in Asia.
Three new episodes from Splice Pink, our podcast of quick conversations across the media ecosystem
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Let’s be neighbours: What Sebastián Auyanet is learning about building for neighbourhoods in Montevideo
In this interview, Sebastián Auyanet talks about how he rediscovered where community lives: not on platforms, but in physical spaces and rituals — pubs in Bristol, a football match outside London, a Ken Loach film about a dying mining town. Back in his hometown of Montevideo, he’s trying to recreate that feeling using a café, a chatbot, and a WhatsApp newsletter.
AI is your newest audience: The B2A(2C) design challenge
B2A2C — Business to Agent to Consumer — is the new opportunity for information design. AI is reshaping the media pipeline and translation layers are the new source of power. Here’s what media makers need to do to stay relevant in a machine-intermediated world.
Tell me what you want: why every piece of media needs a call to action
If you're not asking your audience to do something, you're not being clear. A strong call to action turns attention into action. Here's why media makers, journalists, and creators should treat the CTA as essential—not optional—in every newsletter, website, or email.
An audience of one — served at scale
We are fast entering a paradigm shift in the creation and consumption of content. Traditional episodic media is giving way to a landscape where AI-generated content is expansive, on-demand, and cheap. We've passed peak content. AI is creating a content environment of infinite supply.
SCMP’s Gary Liu is betting on tech to transform the business. This is how they’re deploying it.
A proprietary data warehouse, automated reporting algorithms, and a new third-party business intelligence platform. And Liu is only half-way through his roadmap.
A newspaper in Japan is using AI to summarize news stories to get them out quicker.
The Shinano Mainichi Shimbun is working with Fujitsu to speed up its news updates. This is how it works.