The five Beta stacks
Stacks are a good way to think about layering on components as you build a media startup. You'll need a business layer, a product layer, a management layer, and a tech layer.
Each of these stacks is interconnected, and Splice Beta will help you think and plan across all of these.
Strategy, Business, Funding
For early-stage newsrooms, newsrooms seeking to pivot, newsrooms testing new revenue streams
No CTO? No problem. You just need to prioritize the problems you want to solve with the right tech stack, says Emma Carew Grovum.
Raising money isn’t rocket science. Just remember that it’s all about cultivating relationships, says Luminate’s Melanie Hui.
Create loyalty, build habits, drive dialogue through these best practices, say Facebook’s Ankur Mehra and Dara Levy.
“Fundraising is a series of habits. It’s not something you can do occasionally,” says Bridget Gallagher. “It needs to be the first thing on your mind when you wake up and last thing when you go to bed to have any success.”
“As democratic media spaces empty, undemocratic media actors occupy them… Funding media has a positive impact on its freedom and reduces misinformation,” according to Nishant Lalwani.
CEO Sonny Swe recommends you start by asking your readers an inconvenient question: What do you want from us?
While the podcast scene is growing in Indonesia, few are exploring journalistic storytelling podcasts like Citra Prastuti and her team at KBR Prime.
Your company’s vision is the big change you wish to bring about, while your strategy is how you plan to achieve it, says Henrik Keith Hansen at IMS.
“With crisis comes opportunity. We launched subscriptions after layoffs and were low on cash. There is nothing like survival to motivate us,” says TIA’s Terence Lee.
A sustainable commercial revenue business requires a list of clients and a means for communicating with them, says Ross Settles at HKU.
Kevin Brockland, senior investment officer at MDIF, offers practical tips what to do if you’re looking for investment in your media startup.
MDIF’s Koreel Lahiri has developed a collection of 150+ questions to help guide founders through the process of starting up a media venture.
Product, Formats, Prototyping
For entrepreneurs and teams looking to test new formats and reach new audiences
The company has increased the number of events it runs four-fold, while lowering costs by 15 percent, says events head Razlan Manjaji.
Meet Girlhood, a digital media by and for teenage girls, that empowers and enables them to tell their own stories.
“Our mission is to share the joy, the power, and the value in listening,” says Roby Alampay, the founder of Puma Podcast.
It is really important to have a relationship between storytelling and design as people need stories to understand how the product relates to them, according to Juliana Proserpio at Echos.
While the podcast scene is growing in Indonesia, few are exploring journalistic storytelling podcasts like Citra Prastuti and her team at KBR Prime.
Only try to learn about one thing at a time when it comes to building prototypes, says WSJ’s Robin Kwong.
“With Chief Best Friends, I wanted to advocate for women cultivating meaningful friendships so they can support each other and conduct business partnerships successfully.”
Audience, Community, User, Customer
For news orgs serving specific, niche audiences
Cutting advertising meant losing revenue in exchange for trust. For DailySocial, it was a worthy tradeoff, says founder Rama Mamuaya.
The company has increased the number of events it runs four-fold, while lowering costs by 15 percent, says events head Razlan Manjaji.
From media to technology, different phases of our journey will make us a different company. But what helps us navigate the journey is the ambition to unlock human potential, says co-founder Shobhit Banga.
“Our mission is to share the joy, the power, and the value in listening,” says Roby Alampay, the founder of Puma Podcast.
Membership newsrooms require skills you probably don’t have in place. Here’s a hiring guide from Membership Puzzle Project.
As a media company, if you're not serving your users, why do you exist? Grace Clapham at Facebook has some advice on how to build your community.
The rise of esports is just as much about a new world of gameplay as it is the birth of a new form of entertainment, explains What’s The Meta Today’s founder Mariah Ahmad.
You can’t serve an audience if you don’t first learn how to empathise with them, according to Wapatoa’s co-founder Alix Feschotte.
Only try to learn about one thing at a time when it comes to building prototypes, says WSJ’s Robin Kwong.
“With Chief Best Friends, I wanted to advocate for women cultivating meaningful friendships so they can support each other and conduct business partnerships successfully.”
Instagram’s Nicci Meek on explains shareable and saveable content is king.
When journalists focus on niche beats and not compete with the attention economy, the industry wins, says Substack’s McKenzie.
Management, Operations, Workflows
News teams wanting to optimise their workflows and build stronger, diverse teams
Raising money isn’t rocket science. Just remember that it’s all about cultivating relationships, says Luminate’s Melanie Hui.
Livestreaming is a way to bring audiences who are stuck at home to places that they can’t go, and show them what’s going on there, says Simon Kearney at Click2View.
“It’s not about what they want to hear, it’s about what they need to hear. You just have to make sure it’s delivered in the right tone on the right platforms,” said Ian Yee from R.AGE on engaging with young viewers.
“As democratic media spaces empty, undemocratic media actors occupy them… Funding media has a positive impact on its freedom and reduces misinformation,” according to Nishant Lalwani.
While the podcast scene is growing in Indonesia, few are exploring journalistic storytelling podcasts like Citra Prastuti and her team at KBR Prime.
Your company’s vision is the big change you wish to bring about, while your strategy is how you plan to achieve it, says Henrik Keith Hansen at IMS.
“With crisis comes opportunity. We launched subscriptions after layoffs and were low on cash. There is nothing like survival to motivate us,” says TIA’s Terence Lee.
The pandemic made us realise it was never about the offices alone, It was about the culture, The Ken’s co-founder and CEO Rohin Dharmakumar says.
MDIF’s Koreel Lahiri has developed a collection of 150+ questions to help guide founders through the process of starting up a media venture.
Like many newspapers, Malaysia's Sin Chew has been on a journey of transforming the way they work. And like many others, they're finding new ways to optimize monetization on digital platforms.
Media careers
Young journos starting out, mid-career journos looking for a career pivot
In partnership with Google News Initiative
“We as an industry need to drive policy reform, allow portfolio careers, allow sabbaticals, and allow careers that are a combination of entrepreneurship and corporate employment,” said Anita Zielina from Craig Newmark Graduate School of Journalism.
The massive layoffs at the start of the year have eased but new skills are now in demand, according to Haikel Fahim.
Membership newsrooms require skills you probably don’t have in place. Here’s a hiring guide from Membership Puzzle Project.
Many traditional newsrooms rushed to adapt, despite inadequate tools and training, according to Reporting ASEAN’s Johanna Son.
I want to see a world where people are criticized for their bad behavior, not for their gender and sexual orientation, says Myanmar podcaster and feminist activist Nandar.
“Having kids and a family should not stop women from pursuing their goals.”
Reader-centric decision-making requires an entire organization to shift its mindset, say Malaysiakini’s Lynn D'Cruz and New Naratif’s Deborah Augustin.