Monetizing your Facebook audience through Instant Articles
Like many newspapers, Malaysia's Sin Chew has been on a journey of transforming the way they work. And like many others, they're finding new ways to optimize monetization on digital platforms.
Tan Lee Chin joined the company about 12 years ago as a culture and education reporter. Today, she is COO and runs Sin Chew's digital teams. She joined us to talk about what she's done, and how she's using platforms like Facebook to better monetize her content.
Our mate Alex Fenby from our sponsor Facebook was in the session with insights on how to build a strategy around the company's Instant Articles.
