Building, finding, and engaging communities on Facebook
Far beyond the vanity metrics of page views, media startups need to build their businesses on their community. If you're not serving your users, why do you exist?
Our principal sponsor Facebook has been running programs to help communities with training, mentorship and the funds to grow. It's the kind of knowledge that media startups need to stay focused on their users.
Grace Clapham runs Facebook's community partnership program. She joined us at Beta with advice on how to support your community with tips and case studies from other industries. If you're building a community-focused media startup, you'll get a lot of ideas from this session.
Using Facebook Groups for media communities
Enhance an emotional connection with your audience
Speak with your users who have a passion related to your business
Provide education or best practices around your product and services
Best practices for Facebook Groups
Choose the best settings for your group, privacy level, post approval and who can add new members
Communicate the groups purpose and culture
Invite the first members Assemble your team of admins and moderators
Engage and set the tone
Review Insights and measure results
About Grace
Before Facebook, Grace co-founded The Change School in Singapore, a powerful organization that helps people on personal pivots, such as becoming an entrepreneur or starting a new career.
