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Ariel Zirulnick
Fund Director, Membership Puzzle Project
Jessica Best
Researcher, Membership Puzzle Project
USA
The Membership Puzzle Project is perhaps this industry’s most valuable resource in the membership space. It’s pulled together case studies from a diverse set of global newsrooms so that the rest of us will have constructive examples to learn from.
If you’re moving into memberships, you’ll need to staff up a newsroom with skills, job descriptions, and roles that go beyond regular “journalism” jobs. Ariel runs the Membership in News Fund at the Membership Puzzle Project. She’s at Beta to help you figure out your staffing needs. She’s joined by Jessica (previously of De Correspondent), one of the researchers at MPP.