This episode is about Duuya Baatar. Duuya runs the Nest Center for Journalism Innovation and Development, which helps people support media in Mongolia.

How do you even begin building out a website for your startup? Don't just tell people what you do — tell them what you do for them. And how do you get your website to do that? By thinking of it as an employee with a job description — and a set of goals to hit. Here's how Duuya and Nest did it.