Zurairi A.R.

Written By Alan Soon and Rishad Patel
Zurairi Abd Rahman

Hey, I’m Zurairi!

 

My School of Splice goal

I’m learning how to build a newsletter that explains what’s going on in parliament to Malaysians.

I’m the news editor at the Malay Mail, Malaysia’s oldest newspaper. Connect with me on LinkedIn.

Pankaj Mishra
 

Pankaj Mishra is coaching me on my SOS journey.

In this program, I’m learning

  1. How to test a simple newsletter with a potential audience

  2. How to gather feedback from them, and improve on the product, and

  3. How to grow my subscriber base

 

What I’ll need to do

I’ll make a list of 1-2 things I want people to get out of each of your newsletters

I’ll ask my intended audience: Is this what you want from a parliamentary briefing newsletter? What’s missing here? What needs better explaining?

I’ll improve on it by incorporating some of the feedback.

I’ll then send out the improved one — this time to a wider audience.

Now it’s time for me to create a simple one-page website where people can sign up. There’s only one single call-to-action here: Subscribe. 

I’ll run a cheap campaign on Facebook and Twitter to see if I can get more traction. I’ll watch for feedback — is this resonating with my target audience? Why? Why not?

Want to learn how to do this yourself? Splice can help. Get in touch.

Listen to the School of Splice.

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Everywhere you get your podcasts.

Alan Soon and Rishad Patel

We’re the co-founders of Splice, our media startup that celebrates media startups in Asia. Subscribe to our newsletters here.

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