Jane Mahoney takes us on a reader revenue transformation journey at Australia's Private Media

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Jane Mahoney is Head of Reader Revenue at Private Media in Australia, which owns the popular Crikey, Smart Co, and The Mandarin mastheads. This is a new role for her after four years as Associate Publisher at Crikey.

Jane describes herself on LinkedIn as a “big nerd for reader-funded journalism, data-driven everything, subscription marketing and news product. Always keen to talk about journalism, country music and sport.”

We never got to country music — but we’re keen to check in to see what she’s doing on reader revenue. This is the start of what we hope would give us a front-row seat on Private Media’s new projects. She’ll be taking us on this journey of transformation here on Splice Pink.

Hosted by Rishad Patel, co-founder of Splice. Produced by Rishad Patel and Adam Yamin.

 
Alan Soon and Rishad Patel

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Jane Mahoney begins the reader revenue journey with a little Reader-Rev 101, team diversity, and willingness to pay

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