Here are the three golden rules on how to market a news subscription product

We've been following Jane Mahoney as she sets up her new reader revenue team at Private Media in Australia. 

In this episode, she talks about how to market a news subscription product — running campaigns, working with editorial, and testing.

Hosted and produced by Rishad Patel, co-founder of Splice.

 
Alan Soon and Rishad Patel

We’re the co-founders of Splice, our media startup that celebrates media startups in Asia. Subscribe to our newsletters here.

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5 steps towards change management in newsrooms

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MDIF Ventures preps $1 million fund to invest in emerging media startups