👋 It’s time for us to follow up and see how you’re doing after 2 years.
In 2020, our Splice Lights On survey of financial conditions at media orgs found that over 40% of media orgs expected to start cutting jobs in the following 12 months to reduce costs. It was dire.
But here’s why we think it’s a good idea to do the survey: at Splice, our mission is to help media startups and creators build business viability. The best way for us to help you is if we know where you are so that we can help you figure out where you want to be.
We'll publish the findings of this survey publicly, and we'll anonymise that data (no names will be used unless we ask your explicit permission).
We may also brief our media support partners so this helps inform their work, which can potentially help you.
It’s for any size of news media organisation anywhere in the world. The impact of Covid on media has been global, and any insight we have on how you’re doing will help towards learning to build business viability across the community.
We’re Alan and Rishad, and we co-founded Splice, a two-person startup in Singapore. We work with the global media ecosystem to help media startups and creators build viable media businesses through training, transformation, and funding. There’s more about us here.
That’s why the Lights On survey is so vital to us. It tells us about the nature of media viability, and how we can learn to help media entrepreneurs through it by understanding more about their businesses and markets. The more we know, the better equipped we are to help.
