Nicolás Ríos

Chile

Documented

How Documented rebuilt its infrastructure and workflows to allow immigrant voices in every decision-making process

Nicolás Ríos is Documented's Chief Product and Education Officer. Formerly Director of Audience & Community, Nicolas has led engagement, research, product development and content creation with a community-driven focus on audience needs from underserved immigrants.

Under Nicolás's lead, Documented has successfully integrated a community-driven model into its DNA and gained national and international recognition along the way. This approach, allows newsrooms and organizations at large to identify audience needs and integrate them into their content creation and distribution strategies, elevating trust and expanding reach to communities that wouldn't otherwise be interested in news content.