Adriana Lacy

United States of America

Field Nine Group

How I’m rebuilding journalism’s trust infrastructure by working with creators

Adriana Lacy is the CEO of Field Nine Group, a media and technology company driving innovation at the intersection of consulting, analytics, and storytelling. Within Field Nine Group, she leads Influencer Journalism, which helps news organisations collaborate with creators to strengthen trust and engagement. Recognised on the Forbes 30 Under 30 list, Adriana has held roles in newsrooms including The New York Times, The Los Angeles Times, and Axios, and now teaches media strategy to emerging journalists. Through her ventures and teaching, she champions new models that bridge traditional media with today’s digital communities.