Yaling Jiang

ApertureChina

China

An ex-journalist influenced by design thinking, Yaling now applies her journalistic skills to help businesses find their niche with Chinese consumers. Yaling specialises in providing insights and strategies for brands and financial institutions on the Chinese consumer market, based on qualitative research findings. She has also collaborated with research firms such as Kantar, WGSN, Canvas8, and the Hartman Group on China-related projects.