Beta 2020 resources
Session summaries to read, watch, link to, and download
Splice Beta is your media festival.
We believe in the importance of an ecosystem-based approach, and Splice Beta is where it all comes together — where we all come together. It’s a celebration of the amazing work that media startups are doing.
Looking for a video, slide deck, or chat transcript? Search is your friend.
“#splicebeta has created a virtual space for information, collaboration, and inspiration as well as amazing networking!”
— Patricia Torres-Burd, MDIF
How to build a collaborative, community-focused media space
Cutting advertising meant losing revenue in exchange for trust. For DailySocial, it was a worthy tradeoff, says founder Rama Mamuaya.
What SCMP learned from pivoting its entire events business online
The company has increased the number of events it runs four-fold, while lowering costs by 15 percent, says events head Razlan Manjaji.
Masuma Ahuja wants to change the way we tell stories of what it is to be a girl in our world — and you can help her.
Meet Girlhood, a digital media by and for teenage girls, that empowers and enables them to tell their own stories.
How to choose your membership tech stack
No CTO? No problem. You just need to prioritize the problems you want to solve with the right tech stack, says Emma Carew Grovum.
How to build a long term relationship with your donor
Raising money isn’t rocket science. Just remember that it’s all about cultivating relationships, says Luminate’s Melanie Hui.
To change media, first start changing skills and roles
“We as an industry need to drive policy reform, allow portfolio careers, allow sabbaticals, and allow careers that are a combination of entrepreneurship and corporate employment,” said Anita Zielina from Craig Newmark Graduate School of Journalism.
How I got here as SCMP's lead data scientist
If you leave it there, data is just a number, but it can be an asset if one finds value in it, according to SCMP’s Lead Data Scientist Emily Xuan.
Doing a live video stream? Here’s how to think about it
Livestreaming is a way to bring audiences who are stuck at home to places that they can’t go, and show them what’s going on there, says Simon Kearney at Click2View.
How we built a scrappy impact journalism team within a big media company
“It’s not about what they want to hear, it’s about what they need to hear. You just have to make sure it’s delivered in the right tone on the right platforms,” said Ian Yee from R.AGE on engaging with young viewers.
As newsrooms shrink, here's how you can do more on Facebook with fewer resources
Create loyalty, build habits, drive dialogue through these best practices, say Facebook’s Ankur Mehra and Dara Levy.
How Josh Talks supports underprivileged communities through vernacular courses
From media to technology, different phases of our journey will make us a different company. But what helps us navigate the journey is the ambition to unlock human potential, says co-founder Shobhit Banga.
How to launch and distribute podcasts
“Our mission is to share the joy, the power, and the value in listening,” says Roby Alampay, the founder of Puma Podcast.
How to use design thinking to build media products that people want
It is really important to have a relationship between storytelling and design as people need stories to understand how the product relates to them, according to Juliana Proserpio at Echos.
Here are practical tips on pitching donors and applying for grants in a pandemic
“Fundraising is a series of habits. It’s not something you can do occasionally,” says Bridget Gallagher. “It needs to be the first thing on your mind when you wake up and last thing when you go to bed to have any success.”
How Luminate is building a global public interest media fund to protect newsrooms
“As democratic media spaces empty, undemocratic media actors occupy them… Funding media has a positive impact on its freedom and reduces misinformation,” according to Nishant Lalwani.
How we built our membership program at Frontier Myanmar
CEO Sonny Swe recommends you start by asking your readers an inconvenient question: What do you want from us?
Mediabridge hopes to be the Airbnb of media. Here’s what they’re working on.
The digital marketplace aims to connect newsrooms so they collaborate on projects — and share the costs of coverage, say the team behind Mediabridge.
Editorial jobs are coming back, but they’ve changed because of Covid: Telum Media
The massive layoffs at the start of the year have eased but new skills are now in demand, according to Haikel Fahim.
How to staff a membership newsroom — skills needed, job descriptions, roles
Membership newsrooms require skills you probably don’t have in place. Here’s a hiring guide from Membership Puzzle Project.
How to build a data-first mindset in your newsroom
Kuang Keng Kuek Ser, the founder of Malaysia-based DataN which helps newsrooms with data journalism, wants you to know it’s easier than you think.