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Ross Settles
Adjunct Professor, Journalism and Media Studies Centre, University of Hong Kong
HONG KONG
In 2020, it’s still hard to build a viable revenue line that relies on support from companies, such as advertising.
Post-Covid, we need another look at ad revenue. How might we make it more resilient to shocks? In this session we did with our friends at GIJN, Ross spoke about how you could rebuild "commercial revenue" post-Covid, and what a new ad model could look like.
Ross is an adviser to Splice — put this great mind to work for you. Apart from this session, Ross will be available for one-on-one sessions.
“Know the devil in the business details — and share them with the newsroom ”
— Ross Settles
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4 September
A year ago, I started The Current, my own media company in Pakistan. This is what I've learned about myself
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7 September