SCMP had a roaring in-person events business. Then came Covid.
Razlan has been at SCMP for 12 years. But nothing could have prepared him or his team for the pivots they needed to make in 2020.
Virtual events are a necessary evil this year — there are sponsors and partnership obligations, and most importantly, publishers still need revenue coming from events.
This is a frank conversation with Razlan about his lessons this year on building and selling online events, which are fast becoming a must-have in newsrooms. If you’re planning to build or grow your online events business in your newsroom, this session is for you.
