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How to build media products that people want

juliana.jpg

Juliana Proserpio

Co-founder, Echos

AUSTRALIA

In the work we’ve done at Splice, we often come across the same challenge in media: How do you actually build a product or a service that people want? Does your market really need yet another “news” service?

This is where Juliana comes in. She’s been working with companies around the world to help them distill the problems that potential customers face, and answering those with practical solutions. If you’ve been trying to figure out how to build a viable media product, this is a session that will challenge your ideas.

A big thank you to Google News Initiative for making this session possible.


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