SCMP is leaning heavily on machine learning for projects like content recommendation, customer journey optimization, and image recognition.
Emily Xuan is the lead data scientist at SCMP — both a rare talent and role at a media company today. Also, there aren't many female data experts in the industry.
Emily is trying to crack important business puzzles, like building loyal audiences and brand safety.
Before joining in SCMP, Emily worked in the insurance industry as a data scientist. She holds a Master's degree in quantitative analysis and a Bachelor's degree in Statistics.
We love her take on the sexiest job in the world, where machine learning is headed, as well as her career path that brought her here.
