KBR Prime recently launched Dear Dearest, a podcast series it created exclusively for Spotify. The podcast, in Indonesian, centers on letters written and read by writers, musicians, and actors. We were intrigued by this awesome deal with Spotify and so we decided to get Citra to tell us all about how it came together, and where it’s taking KBR.
Citra has been with KBR for over 15 years and leads KBR's convergent newsroom for radio and digital platform. KBR is Indonesia's first independent and largest radio news agency, producing news for 500 radio stations in 34 provinces of Indonesia. In 2018, KBR launched KBR Prime, a podcast listening platform, focusing on journalism-based podcasts.
